ADDRA Labs

We’re nutrition science experts and endurance sports veterans who understand the game-changing difference that high-quality protein can make in your training, recovery, and performance. We also know you don’t have to sacrifice great taste to get that protein. We created ADDRA to leverage the latest in sports nutrition science into great-tasting sports foods for athletes. While most companies focus on parity and me-too products, ADDRA Labs' mission is to challenge the status quo and only craft sports foods and supplements for athletes with a real innovative difference.

Meet The Team

At ADDRA Labs, teamwork is more than just a good idea; it’s our competitive edge. From our founders’ initial partnership to our collaboration with world-class chefs and athletes, everything we do is fueled by our belief that working together is the only way to change the game.

CO-FOUNDER

Eric Zaltas

A former member of the US National Road Cycling Team and 1993 National Team Time Trial Champion, Eric spent over 20 years at one of the world's largest sports nutrition companies after completing graduate studies in human and sports nutrition. During his tenure, he oversaw collaborations with leading sports nutrition researchers in support of product developments that have become industry standards. Through ADDRA Labs, Eric is excited to bring new innovations to the endurance tribe he has belonged to for decades.

CO-FOUNDER

Matt Schuster

After a 15-year advertising career, Matt left his post as a top executive on Madison Avenue in 2020 to pursue a life and career in endurance sports. He achieved quick success as an athlete, becoming an elite amateur in triathlon in just a few short years. He has earned numerous accolades, podiums, and championship qualifications, including the Ironman World Championships in Kailua-Kona, Hawaii. In addition to his endurance accomplishments, Matt’s professional expertise, personal optimism, and relentless can-do attitude bring the ADDRA culture to life.